Dos sentidos do marketing cultural
Document title: Dos sentidos do marketing cultural
Journal: Intercom - Revista brasileira de ciencias da comunicacao
Database: CLASE
System number: 000174864
Authors: 1
Institutions: 1Universidade Federal da Bahia, Faculdade de Comunicacao, Salvador, Bahia. Brasil
Year:
Season: Ene-Jun
Volumen: 21
Number: 1
Pages: 141-149
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico
Disciplines: Antropología,
Administración y contaduría
Keyword: Antropología de la cultura,
Mercadotecnia,
Cultura,
Medios de comunicación
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