| Journal: | Innovación educativa |
| Database: | CLASE |
| System number: | 000248630 |
| ISSN: | 1665-2673 |
| Year: | 2006 |
| Season: | Ene-Abr |
| Volumen: | 6 |
| Number: | 30 |
| Pages: | 78-78 |
| Country: | México |
| Language: | Español |
| Document type: | Reseña de libro |
| Approach: | Descriptivo |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Organizaciones, Análisis FODA |
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