| Journal: | Forum empresarial |
| Database: | |
| System number: | 000562089 |
| ISSN: | 2475-8752 |
| Authors: | González Flores, Adalberto1 |
| Institutions: | 1Tecnológico Nacional de México, Valle de Bravo, Estado de México. México |
| Year: | 2022 |
| Volumen: | 27 |
| Number: | 1 |
| Pages: | 106-123 |
| Country: | Puerto Rico |
| Language: | Español |
| English abstract | The bitcoin appeared in 2008, to transfer value at a low cost and decentralized from some authority, which is exchanged over the internet through technological devices that are commonly used worldwide. Today, its use has been popularized, with constant changes in its price. However, this has not been the case in Latin America since few people know about it and use it. For this reason, two strategies obtained from a documentary review are shown, which can boost its popularity in Latin America. First, position it among the public through acquiring minimum units of bitcoin, called satoshis by preferring to handle whole numbers than decimals; and the other, to consolidate it to transfer value to other actors located in different parts of the planet, at low cost, immediately and regardless of the local currency among the participants. |
| Spanish abstract | El bitcoin aparece en el 2008 como un medio para transferir valor a bajo costo y descentralizado de alguna autoridad, que por el internet son intercambiados mediante dispositivos tecnológicos que en el mundo se usan comúnmente. Hoy, su uso se ha popularizado, con cambios constantes en su precio. Sin embargo, en Latinoamérica no ha sido así al ser pocas las personas que lo conocen y lo usan. Por ello, se muestran dos estrategias obtenidas de una revisión documental, que pueden impulsar su popularidad en Latinoamérica. La primera es posicionarlo entre el público a través de adquirir unidades mínimas de bitcoin, denominados satoshis, al preferir manejar números enteros que decimales; y la segunda, consolidarlo para transferir valor a otros actores ubicados en distintos puntos del planeta, a bajo costo, de forma inmediata y sin importar la divisa local entre los participantes. |
| Keyword: | bitcoin, satoshis, criptodivisa, fintech, intercambiar |
| Keyword: | bitcoin, satoshis, cryptocurrency, fintech, exchange |
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