| Journal: | Expansión |
| Database: | CLASE |
| System number: | 000493079 |
| ISSN: | 0185-2728 |
| Authors: | Ortiz, Laura |
| Year: | 2019 |
| Season: | Nov |
| Volumen: | 50 |
| Number: | 1261 |
| Pages: | 108-109 |
| Country: | México |
| Language: | Español |
| Document type: | Nota breve o noticia |
| Approach: | Descriptivo, divulgación |
| Spanish abstract | abc |
| Disciplines: | Economía |
| Keyword: | Empresas, México, Mercadotecnia, Campañas publicitarias, Estrategia empresarial, Doritos, Botanas |
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