| Journal: | Estrategia industrial |
| Database: | CLASE |
| System number: | 000139927 |
| ISSN: | 0185-5522 |
| Authors: | Woessner, Pedro |
| Year: | 1996 |
| Season: | Nov |
| Volumen: | 13 |
| Number: | 149 |
| Pages: | 32-34 |
| Country: | México |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Descriptivo |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Empresas, Globalización |
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