Journal: | Estrategia industrial |
Database: | CLASE |
System number: | 000240595 |
ISSN: | 0185-5522 |
Authors: | Woessner, Pedro |
Year: | 1993 |
Season: | Sep |
Number: | 118 |
Pages: | 14-15 |
Country: | México |
Language: | Español |
Document type: | Ensayo |
Approach: | Analítico |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Producto, Empresas |
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