| Journal: | Estrategia industrial |
| Database: | CLASE |
| System number: | 000232707 |
| ISSN: | 0185-5522 |
| Authors: | Woessner, Pedro |
| Year: | 1993 |
| Season: | Jun |
| Number: | 114 |
| Pages: | 8-9 |
| Country: | México |
| Language: | Español |
| Document type: | Ensayo |
| Approach: | Analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Empresas, Segmentos de mercado, Clientes |
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