| Journal: | Comunicación media |
| Database: | CLASE |
| System number: | 000135899 |
| Authors: | López, D |
| Year: | 1996 |
| Season: | Ago |
| Volumen: | 3 |
| Number: | 21 |
| Pages: | 44-45 |
| Country: | México |
| Language: | Español |
| Document type: | Resúmenes |
| Approach: | Descriptivo |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, México, Publicidad, Agencias de publicidad |
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