| Journal: | Comunicación media |
| Database: | CLASE |
| System number: | 000135889 |
| Authors: | Huesca, A |
| Year: | 1996 |
| Season: | Ago |
| Volumen: | 3 |
| Number: | 21 |
| Pages: | 13-16 |
| Country: | México |
| Language: | Español |
| Document type: | Resúmenes |
| Approach: | Descriptivo |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Asociación Nacional de Publicidad, México, Publicidad |
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