| Journal: | BAR - Brazilian Administration Review |
| Database: | CLASE |
| System number: | 000411658 |
| ISSN: | 1807-7692 |
| Authors: | Suarez, Maribel Carvalho1 |
| Institutions: | 1Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administracao, Rio de Janeiro. Brasil |
| Year: | 2014 |
| Season: | Abr-Jun |
| Volumen: | 11 |
| Number: | 2 |
| Pages: | 210-227 |
| Country: | Brasil |
| Language: | Inglés |
| Document type: | Revisión bibliográfica |
| Approach: | Descriptivo |
| English abstract | In consumption studies, very little attention has been focused on investigating abandonment and, more specifically, its symbolic dimension. The present study aims to investigate how meanings are created and negotiated through the abandonment of cigarettes. This study used a qualitative methodology to collect and analyze the data generated by one - on - one semi - structured in - depth interviews with 15 Brazilian ex - smokers. Results suggest that abandonment of cigarettes can be offered as a connection, gift, or sac rifice that makes relations special and even magical. As regards abandonment, the present study evidences the interactions and movements of positive and negative meanings related to the consumption and non - consumption of a category. The study proposes a fr amework that highlights the cooling, decontamination, reinforcement and defensive symbolical movements, thus constructing a tool for analyzing abandonment, offering possible paths of intervention for organizations that are interested in this issue |
| Disciplines: | Administración y contaduría, Psicología |
| Keyword: | Mercadotecnia, Psicología social, Comportamiento del consumidor, Tabaco, Fumadores, Brasil |
| Full text: | Texto completo (Ver PDF) |
