| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000408566 |
| ISSN: | 0718-2724 |
| Autores: | Pantano, Eleonora1 Pietro, Loredana di1 |
| Instituciones: | 1Universita della Calabria, Dipartimento di Scienze Aziendali e Giuridiche, Arcavacata, Cosenza. Italia |
| Año: | 2012 |
| Periodo: | Dic |
| Volumen: | 7 |
| Número: | 4 |
| Paginación: | 1-19 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | The availability of a huge number of studies about the Technology Acceptance Model (TAM) for predicting consumer’s acceptance and usage of innovations in points of sale motivates writing of the present. Review, with emphasis on the new variables integrated in the traditional model. This is concerned with a synthesis of the current progresses in the field, thus offering a unified view of consumers’ behaviour towards new technical solutions. Such synthesis is achieved from an extensive literature analysis, including computer science, innovation, human-computer interaction, and technology management perspectives. For each case, both opportunities and issues are outlined in order to advance the current knowledge and highlight what practitioners and scholars should take into account for developing new and efficient corporate strategies |
| Disciplinas: | Administración y contaduría |
| Palabras clave: | Administración de instituciones, Mercadotecnia, Minoristas, Consumidores, Tecnología, Innovación, Presión social, Valor |
| Texto completo: | Texto completo (Ver HTML) |
