The Impact of Moral Awareness on the Entrepreneurial Orientation Performance Relationship in New Technology Based Firms



Título del documento: The Impact of Moral Awareness on the Entrepreneurial Orientation Performance Relationship in New Technology Based Firms
Revista: Journal of technology management & innovation
Base de datos: CLASE
Número de sistema: 000407354
ISSN: 0718-2724
Autores: 1
2
3
2
1
Instituciones: 1Universidad de las Américas, Centro de Investigación de Empresas Familiares, Cholula, Puebla. México
2Universidad Politécnica de Cataluña, Departamento de Organización de Empresas, Barcelona. España
3Centro de Investigación en Alimentación y Desarrollo A.C., Hermosillo, Sonora. México
Año:
Periodo: Dic
Volumen: 6
Número: 4
Paginación: 93-105
País: Chile
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Aplicado
Resumen en inglés Prior studies have suggested the predominant role of the founder-manager´s moral awareness in the emergence and persistence of a strong entrepreneurial culture likely to shape the firm´s collective behavior. Although the strategic importance of founder-manager´s moral awareness on a general level is undisputed, one major shortcoming of prior studies has been to evaluate his influence in the firm. The purpose of this exploratory study was to examine the effect of technology founder-manager´s moral awareness on the entrepreneurial orientation-performance relationship in New Technology Based Firms. Not only do the results suggest that performance is positively influenced by its entrepreneurial orientation, but the findings also indicate that technology founder-manager´s moral awareness moderates the relationship. The entrepreneurial orientation-performance link is stronger for low levels of moral awareness. The study´s implications and future research directions are discussed
Disciplinas: Administración y contaduría
Palabras clave: Mercadotecnia,
Mercado,
Tendencias,
Conciencia moral
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