| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000408101 |
| ISSN: | 0718-2724 |
| Autores: | Pantano, Eleonora1 Laria, Giuseppe1 |
| Instituciones: | 1Universita della Calabria, Dipartimento di Scienze Aziendali e Giuridiche, Arcavacata, Cosenza. Italia |
| Año: | 2012 |
| Periodo: | Oct |
| Volumen: | 7 |
| Número: | 3 |
| Paginación: | 198-206 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | Due to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners |
| Disciplinas: | Administración y contaduría, Ciencia y tecnología |
| Palabras clave: | Administración de instituciones, Tecnología, Innovación, Realidad virtual, Menudeo, Percepción, E-commerce, Administración tecnológica, Diseño de interiores |
| Texto completo: | Texto completo (Ver HTML) |
