| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000534185 |
| ISSN: | 0718-2724 |
| Autores: | Arruda-Filho, Emílio José Montero1 Lima, Rosa Maria Chaves1 Lennon, Mark Michael2 |
| Instituciones: | 1Universidade da Amazonia, Belem, Para. Brasil 2Pennsylvania State University, Altoona, Pennsylvania. Estados Unidos de América |
| Año: | 2014 |
| Volumen: | 9 |
| Número: | 3 |
| Paginación: | 106-119 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | Contemporary technology innovation is increasingly based on convergence and the multiple uses of products. This change is detailed in the literature about new product development, as well as that on systems integration. This article focuses on the factors that determine the justification for using advanced technology products in which the perceived value of the product is not based on its functionality, as much as on its hedonistic or social value as an "all-in-one" product. In this study, consumer behaviors toward the Apple iPad are analyzed using netnographic evidence taken from internet postings by the consumers themselves. Since Apple initially marketed the iPad as a revolutionary product, with integrated services and features, our analysis concentrates on how consumers perceived these new, innovative features, in an effort to justify their purchase of the product. Our findings indicate that consumers' justifications are based not only on the iPad's functionality, but also its hedonic traits, and its similarity to the previously released innovative product, the iPhone |
| Disciplinas: | Administración y contaduría |
| Palabras clave: | Administración de la producción, IPad, Netnografía, Hedonismo, Utilitarismo, Justificación, Nuevos productos |
| Keyword: | Production management, IPad, Netnography, Hedonism, Utilitarianism, Justification, New products |
| Texto completo: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
