| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | |
| Número de sistema: | 000552907 |
| ISSN: | 1807-7692 |
| Autores: | Giovannini, Cristiane Junqueira1 Ferreira, Jorge Brantes1 Silva, Jorge Ferreira da1 Ferreira, Daniel Brantes2 |
| Instituciones: | 1Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro. Brasil 2Instituto Brasileiro de Mercado de Capitais, Rio de Janeiro. Brasil |
| Año: | 2015 |
| Periodo: | Ene-Mar |
| Volumen: | 12 |
| Número: | 1 |
| Paginación: | 88-108 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Resumen en inglés | Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers' attitudes and intentions to purchase using mobile devices. |
| Disciplinas: | Economía |
| Palabras clave: | Condiciones económicas |
| Keyword: | Trust, Mobile commerce, Attitude, Intention to purchase, Trust transference, Economic conditions |
| Texto completo: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
