| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000496276 |
| ISSN: | 1807-7692 |
| Autores: | Ferraz, Luana Zanetti Trindade1 Rezende, Amaury Jose2 Lima, Joao Paulo Resende de2 Todeva, Emanuela3 |
| Instituciones: | 1Faculdade de Negocios Metropolitana, Ribeirao Preto, Sao Paulo. Brasil 2Universidade de Sao Paulo, Sao Paulo. Brasil 3Saint Mary's University, Londres. Reino Unido |
| Año: | 2018 |
| Periodo: | Jul-Sep |
| Volumen: | 15 |
| Número: | 3 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | This research evaluates the perception of members regarding the value-creation actions offered by a cooperative and whether the characteristics of the member and cooperative affected this perception. A model to measure the perception of the value co-creation activities provided by the cooperative and member characteristics was created. The adopted methodology was a questionnaire and the Partial Least Square method. Value co-creation, professionalization of management, satisfaction and loyalty, and long-term time orientation of the member were measured based on the member’s perception. The results demonstrate a significant association between satisfaction and loyalty and perception of value co-creation and a positive association between the long-term time horizon and the perception of value co-creation actions. In other words, perception of the benefits generated by the actions of the cooperative can be influenced by time orientation and level of satisfaction and loyalty. The main contribution is the creation of an instrument that measures the level of perception of value co-creation actions |
| Disciplinas: | Economía |
| Palabras clave: | Economía agrícola, Agricultura, Cooperativas agrícolas, Creación de valor, Asociación positiva, Lealtad |
| Texto completo: | https://biblat.unam.mx/hevila/BARBrazilianadministrationreview/2018/vol15/no3/5.pdf |
