Business Analytics in Tourism: Uncovering Knowledge from Crowds



Título del documento: Business Analytics in Tourism: Uncovering Knowledge from Crowds
Revista: BAR - Brazilian Administration Review
Base de datos: CLASE
Número de sistema: 000496245
ISSN: 1807-7692
Autores: 1
2
3
4
4
Instituciones: 1Universidade Federal de Uberlandia, Uberlandia, Minas Gerais. Brasil
2Fundacao Getulio Vargas, Sao Paulo. Brasil
3Oxford Brookes University, Oxford, Oxfordshire. Reino Unido
4Universidade Federal do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul. Brasil
Año:
Periodo: Abr-Jun
Volumen: 16
Número: 2
Paginación: 1-24
País: Brasil
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés Business Analytics leverages value from data, thus being an important tool for the decisionmaking process. However, the presence of data in different formats is a new challenge for analysis. Textual data has been drawing organizational attention as thousands of people express themselves daily in text, like the description of customer perceptions in the tourism and hospitality area. Despite the relevance of customer data in textual format to support decision making of hotel managers, its use is still modest, given the difficulty of analyzing and interpreting the large amounts of data. Our objective is to identify the main evaluation topics presented in online guest reviews and reveal changes throughout the years. We worked with 23,229 hotel reviews collected from TripAdvisor website through WebScrapping packages in R, and used a text mining approach (Latent Semantic Analysis) to analyze the data. This contributes with practical implications to hotel managers by demonstrating the applicability of text data and tools based on open-source solutions and by providing insights about the data and assisting in the decisionmaking process. This article also contributes in presenting a stepwise text analysis, including capturing, cleaning and formatting publicly available data for organizational specialists
Disciplinas: Economía
Palabras clave: Econometría,
Brasil,
Minas Gerais,
Porto Alegre,
Turismo,
Minería de textos,
Análisis econométrico,
Hoteles,
Reseñas
Texto completo: https://biblat.unam.mx/hevila/BARBrazilianadministrationreview/2019/vol16/no2/5.pdf