| Revista: | Revista Brasileira de Zootecnia |
| Base de datos: | PERIÓDICA |
| Número de sistema: | 000445460 |
| ISSN: | 1516-3598 |
| Autores: | Simões, Andre Rozemberg Peixoto1 Bueno, Newton Paulo2 Almeida, Felipe Miranda de Souza3 Nicholson, Charles Frederick4 Reis, Janderson Damaceno dos5 Leonel, Fernando de Paula6 |
| Instituciones: | 1Universidade Estadual de Mato Grosso do Sul, Aquidauana, Mato Grosso do Sul. Brasil 2FUCAPE Business School, Vitoria, Espirito Santo. Brasil 3Universidade de Sao Paulo, Escola Superior de Agricultura "Luiz de Queiroz", Piracicaba, Sao Paulo. Brasil 4Radboud University Nijmegen, School of Management, Nimega. Países Bajos 5Universidade Federal de Vicosa, Vicosa, Minas Gerais. Brasil 6Universidade Federal de Sao Joao del Rei, Sao Joao del Rei, Minas Gerais. Brasil |
| Año: | 2020 |
| Volumen: | 49 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | The objective of this study is to apply Social Network Analysis (SNA) approach to improve the understanding of how to shape effective information diffusion policies among small-scale dairy farmers in rural communities of Brazil, for whom milk production is an important source of income. We interviewed 24 dairy farmers representing all participants of a dairy farmer association in a small-scale production community in the Zona da Mata of Minas Gerais, Brazil. Two sociograms were built by means of an adjacency matrix representing the two internal networks, friendship (F) and advising (A). The beta-centrality and betweenness centrality measures were calculated to identify central farmers and correlate with efficiency indicators in each network (F and A) using a quadratic assignment procedure (QAP). The two internal networks structures and individual thresholds of adoption were represented in an agent-based model (ABM) to simulate the spread of the information among farmers. Our simulations indicate that the assortativity degree of social networks affects the information diffusion among farmers, highlighting the importance of opinion leaders versus convincing a critical mass to implement innovation strategies. Our analysis suggests that vertical policies focused on local opinion leaders will be more effective for enhancing the adoption of techniques that involve investments in private goods such as the adoption of artificial insemination, whereas horizontal policies, such as broadcasting information, will be more effective in encouraging investments in public and semi-public goods, such as the purchase of community cooling tanks and techniques for enhancing milk quality |
| Disciplinas: | Medicina veterinaria y zootecnia |
| Palabras clave: | Bovinos, Zootecnia, Productores, Ganado lechero, Leche, Políticas públicas, Brasil, Modelos, Redes sociales |
| Keyword: | Bovines, Animal husbandry, Farmers, Dairy cattle, Milk, Models, Social networks, Brazil |
| Texto completo: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
