| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000407635 |
| ISSN: | 0718-2724 |
| Autores: | Jugend, Daniel1 Silva, Sergio Luis da2 |
| Instituciones: | 1Universidade Estadual Paulista "Julio de Mesquita Filho", Bauru, Sao Paulo. Brasil 2Universidade Federal de Sao Carlos, Departamento de Ciencia da Informacao, Sao Carlos, Sao Paulo. Brasil |
| Año: | 2012 |
| Periodo: | Mar |
| Volumen: | 7 |
| Número: | 1 |
| Paginación: | 52-63 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Aplicado |
| Resumen en inglés | Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper’s objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development |
| Disciplinas: | Administración y contaduría, Ingeniería |
| Palabras clave: | Administración de instituciones, Administración de la producción, Ingeniería de producción, Desarrollo de productos, Innovación, Empresas, Alta tecnología, Brasil |
| Texto completo: | Texto completo (Ver HTML) |
