| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000408573 |
| ISSN: | 0718-2724 |
| Autores: | Kachba, Yslene Rocha1 Plath, Andre Mathias Souza1 Ferreira, Marcelo Gomes Gitarana2 Forcellini, Fernando Antonio3 |
| Instituciones: | 1Universidade Federal do Parana, Departamento de Enghenaria Textil, Curitiba, Parana. Brasil 2Universidade do Estado de Santa Catarina, Departamento de Diseño, Florianopolis, Santa Catarina. Brasil 3Universidade Federal do Parana, Departamento de Engenharia de Producao, Curitiba, Parana. Brasil |
| Año: | 2012 |
| Periodo: | Dic |
| Volumen: | 7 |
| Número: | 4 |
| Paginación: | 103-111 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Aplicado, descriptivo |
| Resumen en inglés | The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness |
| Disciplinas: | Administración y contaduría |
| Palabras clave: | Administración de la producción, Administración de instituciones, Mercadotecnia, Competitividad, Pequeña y mediana empresa (PYME), Segmentos de mercado, Comportamiento, Mercados, Gestión de la calidad |
| Texto completo: | Texto completo (Ver HTML) |
