| Revista: | Face: revista de la Facultad de Ciencias Económicas y Empresariales |
| Base de datos: | |
| Número de sistema: | 000576694 |
| ISSN: | 2500-9338 |
| Autores: | Villamizar Ramírez, Dimelza Johanna1 |
| Instituciones: | 1Universidad de Pamplona, |
| Año: | 2023 |
| Volumen: | 23 |
| Número: | 1 |
| Paginación: | 181-194 |
| País: | Colombia |
| Idioma: | Español |
| Resumen en inglés | According to the newsletter of Juan Carlos Mejía Llano (2022), for the month of May 2022, the social network Facebook has more than 35.15 million users in Colombia, and the discontent generated by more than 50 years of internal conflict leads to this social network, including samples of xenophobia towards Venezuelan migrants, with recent data of 1,300,000 biometric records, which in the words of the researcher Lida Ximena Tabares Higuita, "latent on the network". Social media networks such as La Opinión are the focus for comments from users with xenophobic thinking and rejection of Venezuelan migrants, as proven by previous studies by researchers such as Santiago Almeida Daza (2020), who studied how xenophobia was legitimized through of the press, taking the newspapers La Opinión and El Tiempo as the object of study, therefore, this research with a mixed methodological approach and non-experimental methodological design analyzes the comments of users on news published on the Fan Page of the newspaper La Opinión that deal with the issue of migration; characterizing the phenomenon through a descriptive level to identify the relationships between variables and developing a picture of the subject, through a case study, establishing cause-effect relationships with the level of explanatory research, with the aim of detecting how xenophobia is generated through of the interactions of the fan page of La Opinión around the news of the return of Venezuelan migrants, between March and September 2020. The present investigation analyzed the forms of interaction, reaction and participation of the followers of the official Facebook page of the newspaper "La Opinión", (regional newspaper, with its main headquarters in the city of Cúcuta- capital of North Santander) in the space provided for the participation of Internet users regarding the news content generated by this medium.This from the boom in which social networks are found, such as Facebook, where journalists and many media migrate to these platforms to be able to bring news and information to their different audiences, which opt for these media. to get information quickly.To achieve this, some analysis sheets were made that allowed determining the contents with which a greater interaction was generated by the users, where those contents that are written briefly and with easy-to-understand terminology predominate.On the other hand, it is possible to determine the type of content that generates more interaction on the part of the users, exposed through shares, reactions and comments, the latter allow to identify the type of discourse they handle, the use of verbal and non- verbal language , the type of content preferred by them and the different forms of participation with the content. |
| Resumen en español | According to the newsletter of Juan Carlos Mejía Llano (2022), for the month of May 2022, the social network Facebook has more than 35.15 million users in Colombia, and the discontent generated by more than 50 years of internal conflict leads to this social network, including samples of xenophobia towards Venezuelan migrants, with recent data of 1,300,000 biometric records, which in the words of the researcher Lida Ximena Tabares Higuita, "latent on the network". Social media networks such as La Opinión are the focus for comments from users with xenophobic thinking and rejection of Venezuelan migrants, as proven by previous studies by researchers such as Santiago Almeida Daza (2020), who studied how xenophobia was legitimized through of the press, taking the newspapers La Opinión and El Tiempo as the object of study, therefore, this research with a mixed methodological approach and non-experimental methodological design analyzes the comments of users on news published on the Fan Page of the newspaper La Opinión that deal with the issue of migration; characterizing the phenomenon through a descriptive level to identify the relationships between variables and developing a picture of the subject, through a case study, establishing cause-effect relationships with the level of explanatory research, with the aim of detecting how xenophobia is generated through of the interactions of the fan page of La Opinión around the news of the return of Venezuelan migrants, between March and September 2020. The present investigation analyzed the forms of interaction, reaction and participation of the followers of the official Facebook page of the newspaper "La Opinión", (regional newspaper, with its main headquarters in the city of Cúcuta- capital of North Santander) in the space provided for the participation of Internet users regarding the news content generated by this medium.This from the boom in which social networks are found, such as Facebook, where journalists and many media migrate to these platforms to be able to bring news and information to their different audiences, which opt for these media. to get information quickly.To achieve this, some analysis sheets were made that allowed determining the contents with which a greater interaction was generated by the users, where those contents that are written briefly and with easy-to-understand terminology predominate.On the other hand, it is possible to determine the type of content that generates more interaction on the part of the users, exposed through shares, reactions and comments, the latter allow to identify the type of discourse they handle, the use of verbal and non- verbal language , the type of content preferred by them and the different forms of participation with the content. |
| Resumen en español | De acordo com o boletim de Juan Carlos Mejía Llano (2022), para o mês de maio de 2022 A rede social Facebook tem mais de 35,15 milhões de usuários na Colômbia, e o descontentamento gerado por mais de 50 anos de conflito interno flui para esta rede social, incluindo manifestações de xenofobia em relação aos migrantes venezuelanos, com dados recentes de 1.300.000 registros biométricos, que nas palavras da pesquisadora Lida Ximena Tabares Higuita, "latente na rede". As redes sociais como La Opinión são um foco de comentários de utilizadores com pensamentos xenófobos e de rejeição em relação aos migrantes venezuelanos, como evidenciado por estudos anteriores de investigadores como Santiago Almeida Daza (2020), que estudou como a xenofobia foi legitimada através da imprensa, Assim, esta investigação, com uma abordagem metodológica mista e um desenho metodológico não-experimental, analisa os comentários dos utilizadores às notícias publicadas na Fan Page do jornal La Opinión que abordam o tema da migração, caracterizando o fenómeno através de um nível descritivo; caraterizar o fenómeno através de um nível descritivo para identificar as relações entre variáveis e elaborar uma imagem do assunto, através de um estudo de caso, estabelecendo relações de causa-efeito com o nível de pesquisa explicativa, com o objetivo de detetar como a xenofobia é gerada através das interacções da página de fãs do La Opinión em torno da notícia do regresso dos migrantes venezuelanos, entre março e setembro de 2020. Esta investigação analisou as formas de interação, reação e participação dos seguidores da página oficial do Facebook do jornal "La Opinión" (um jornal regional com sede na cidade de Cúcuta - capital do Norte de Santander) no espaço disponibilizado para a participação dos internautas em relação ao conteúdo noticioso gerado por este meio. Isso se deve ao boom das redes sociais como o Facebook, onde jornalistas e muitos veículos de comunicação migram para essas plataformas a fim de levar notícias e informações aos seus diferentes públicos, que optam por esses meios para obter informações rápidamente. Para tal, foram criadas fichas de análise para determinar os conteúdos que geraram mais interação por parte dos utilizadores, com predominância de conteúdos escritos de forma breve e com terminologia de fácil compreensão. Por outro lado, é possível determinar o tipo de conteúdo que gera mais interação por parte dos utilizadores, exposto através de partilhas, reacções e comentários, estes últimos permitem-nos identificar o tipo de discurso que utilizam, o uso de linguagem verbal e não verbal, o tipo de conteúdo preferido por eles e as diferentes formas de participação com o conteúdo. |
| Palabras clave: | Redes Sociales, Facebook, Periodismo Digital, Interacción, Discurso, xenofobia, migración |
| Keyword: | Social Networks, Facebook, Digital Journalism, Interaction, Discourse, xenophobia, migration |
| Texto completo: | Texto completo (Ver PDF) Texto completo (Ver HTML) |
