| Revista: | Computación y sistemas |
| Base de datos: | PERIÓDICA |
| Número de sistema: | 000395071 |
| ISSN: | 1405-5546 |
| Autores: | López, Fabián1 Ekin, Tahlr2 Méndez Mediavilla, Francis A2 Jiménez, Jesús A2 |
| Instituciones: | 1Universidad Autónoma de Nuevo León, San Nicolás de los Garza, Nuevo León. México 2Texas State University, San Marcos, Texas. Estados Unidos de América |
| Año: | 2015 |
| Periodo: | Oct-Dic |
| Volumen: | 19 |
| Número: | 4 |
| Paginación: | 783-804 |
| País: | México |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico |
| Resumen en inglés | This paper presents a two phase mixed integer program for the commercial territory design problem of a micro financing institution. After the locations of the territory centers are determined, the customer allocation is done with respect to such planning criteria as total workload, amount of loans, and profit allocation. In order to solve this model for large instances, we propose a hybrid heuristic that includes fixing variables, perturbation analysis, and dynamic relocation of territory centers. We perform a comprehensive statistical analysis that provides novel insights about the interplay of the heuristics in a large scale mixed integer program. The efficiency of the hybrid heuristic is tested and its effectiveness to find near optimal solutions with a reasonably small computational effort is discussed |
| Disciplinas: | Ciencias de la computación, Matemáticas, Economía |
| Palabras clave: | Programación, Matemáticas aplicadas, Planificación económica, Territorios comerciales, Optimización, Heurística, Modelos computacionales, Comercialización, Distribución, Modelos matemáticos |
| Keyword: | Computer science, Mathematics, Economics, Programming, Applied mathematics, Economic planning, Commercial territories, Optimization, Heuristics, Computer modelling, Marketing, Allocation, Mathematical models |
| Texto completo: | Texto completo (Ver PDF) |
