Organizational Design for Institutional Change: the case of MPB Festivals, 1960 to 1968



Título del documento: Organizational Design for Institutional Change: the case of MPB Festivals, 1960 to 1968
Revista: BAR - Brazilian Administration Review
Base de datos: CLASE
Número de sistema: 000287350
ISSN: 1807-7692
Autores: 1
Instituciones: 1Centro Universitario da FEI, Sao Paulo. Brasil
Año:
Periodo: Jul-Dic
Volumen: 3
Número: 2
Paginación: 57-67
País: Brasil
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, crítico
Resumen en inglés A central concern in neo-institutional research is the genesis of new organizational fields. This article explores the emergence of the MPB (Brazilian Popular Music) field in tandem with the organization of music festivals in the sixties. The festivals were instrumental in combining musicians, critics and the audience in a forum relatively buffered from the music industry influence. This interaction supported the introduction and diffusion of new influences in the popular music field, and at the same time, it consecrated the category MPB as a high-brow art form. The festivals’ design provoked two unintended consequences: the conflict between musicians and the audience, and between musicians and the jury. While several musicians strived to conquer autonomy for their creative activity, the audience claimed its supremacy. As a result, musicians exerted pressure on the jury to buffer the aesthetical criteria from the audience. It concludes with a critical appraisal of the role of festivals in the evolution of the MPB field
Disciplinas: Administración y contaduría,
Arte
Palabras clave: Historia y teorías de la administración y la contaduría,
Música,
Campos organizacionales,
Neoinstitucionalismo,
Teoría organizacional,
Sociología de las artes,
Industria musical
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