| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000337081 |
| ISSN: | 1807-7692 |
| Autores: | Vieira, Valter Afonso1 |
| Instituciones: | 1Universidade Tecnologica Federal do Parana, Pato Branco, Parana. Brasil |
| Año: | 2009 |
| Periodo: | Abr-Jun |
| Volumen: | 6 |
| Número: | 2 |
| Paginación: | 153-172 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico |
| Resumen en inglés | Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models |
| Disciplinas: | Administración y contaduría, Psicología |
| Palabras clave: | Mercadotecnia, Psicología social, Psicometría, Consumidores, Evaluación, Escala de evaluación, Brasil |
| Texto completo: | Texto completo (Ver PDF) |
