Business Model Analysis from the Activity System Perspective: A Design Science Research



Título del documento: Business Model Analysis from the Activity System Perspective: A Design Science Research
Revista: BAR - Brazilian Administration Review
Base de datos: CLASE
Número de sistema: 000494877
ISSN: 1807-7692
Autores: 1
2
Instituciones: 1Universidade do Vale do Rio dos Sinos, Porto Alegre, Rio Grande do Sul. Brasil
2Pontificia Universidade Catolica do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul. Brasil
Año:
Volumen: 17
Número: 1
País: Brasil
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés Understanding a business model is at the core of organizational strategy, competitiveness, and business sustainability. Descriptive approaches to understand business models are often based on the analysis of their components by looking at organizational assets, resources, plans, and competencies. Although there are numerous contributions in the literature, few guidelines are offered regarding an Activity System perspective, in a prescriptive rather than a descriptive way. In this study, we propose a pragmatic solution to help cover this literature gap and to extend on previous studies. A Design Science Research approach was adopted including a multicase study of four business companies we examined in order to create a method for business model analysis from an Activity System perspective. The resulting artefact of the study is illustrated with data from the empirical cases. Three analytical movements are described as well as prescribed: dimensions analysis (i.e., business definition, customer segment, value proposition, profit logic, critical factors of value proposition, and Activity System); visual representation including illustrations of its Activity System; and competitive analysis including prospection for changes and innovations. Finally, the artefact is discussed in relation to its quality, utility, and usability
Disciplinas: Administración y contaduría
Palabras clave: Administración de la producción,
Modelo de negocios,
Análisis económico,
Estrategia de negocios,
Planificación económica,
Creación de valor
Keyword: Production management,
Business model,
Economic analysis,
Business strategy,
Economic planning,
Value creation
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