Revista: | Anais da Academia Brasileira de Ciencias |
Base de datos: | PERIÓDICA |
Número de sistema: | 000395501 |
ISSN: | 0001-3765 |
Autores: | Sadjadi, Seyed J1 Naeij, Jafar1 Shavandi, Hasan2 Makui, Ahmad1 |
Instituciones: | 1Iran University of Science and Technology, Department of Industrial Engineering, Narmak, Teherán. Irán 2Sharif University, Department of Industrial Engineering, Teherán. Irán |
Año: | 2016 |
Periodo: | Jun |
Volumen: | 88 |
Número: | 2 |
Paginación: | 1127-1150 |
País: | Brasil |
Idioma: | Inglés |
Tipo de documento: | Artículo |
Enfoque: | Aplicado, descriptivo |
Resumen en inglés | This paper studying the impact of strategic customer behavior on decentralized supply chain gains and decisions, which includes a supplier, and a monopoly firm as a retailer who sells a single product over a finite two periods of selling season. We consider three types of customers: myopic, strategic and low-value customers. The problem is formulated as a bi-level game where at the second level (e.g. horizontal game), the retailer determines his/her equilibrium pricing strategy in a non-cooperative simultaneous general game with strategic customers who choose equilibrium purchasing strategy to maximize their expected surplus. At the first level (e.g. vertical game), the supplier competes with the retailer as leader and follower in the Stackelberg game. They set the wholesale price and initial stocking capacity to maximize their profits. Finally, a numerical study is presented to demonstrate the impacts of strategic behavior on supply chain gain and decisions; subsequently the effects of market parameters on decision variables and total profitability of supply chain's members is studied through a sensitivity analysis |
Disciplinas: | Ingeniería |
Palabras clave: | Ingeniería industrial, Cadena de suministro, Usuarios, Gestión de ingreso, Precios, Teoría de juegos |
Keyword: | Engineering, Industrial engineering, Supply chain, Customers, Revenue management, Pricing, Game theory, Prices |
Texto completo: | Texto completo (Ver HTML) |