Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel



Título del documento: Enhancing New Product Development (NPD) Portfolio Performance by Shaping the Development Funnel
Revista: Journal of technology management & innovation
Base de datos: CLASE
Número de sistema: 000408567
ISSN: 0718-2724
Autores: 1
2
Instituciones: 1Servico Nacional de Aprendizagem Industrial, Centro Integrado de Manufatura e Tecnologia, Salvador, Bahia. Brasil
2Universidade Federal da Bahia, Nucleo de Pos-Graduacao em Administracao, Salvador, Bahia. Brasil
Año:
Periodo: Dic
Volumen: 7
Número: 4
Paginación: 20-35
País: Chile
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Aplicado, descriptivo
Resumen en inglés New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal with more than one NPD project at a time and typically engage in product pipeline management (PPM), where a set of active projects are evaluated together while they traverse through a sequence of such screens. Key decisions in a R&D pipeline are: screen thresholds, complexity of projects, resource allocation and capacity adjustment biases. We explore the impact of structural and behavioral aspects of these decisions through a simulation based analysis of a pharmaceutical dataset. Results establish concave relationships between value created at the end of pipeline and the resource allocation and complexity allocation biases, indicating optimizability and a limit for front loading practices
Disciplinas: Administración y contaduría
Palabras clave: Administración de la producción,
Desarrollo de productos,
Innovación,
Ideas,
Proyectos
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