| Revista: | Face: revista de la Facultad de Ciencias Económicas y Empresariales |
| Base de datos: | |
| Número de sistema: | 000576745 |
| ISSN: | 2500-9338 |
| Autores: | Ballesteros Quintero, Lily1 |
| Instituciones: | 1Universidad El Bosque, |
| Año: | 2024 |
| Volumen: | 24 |
| Número: | 1 |
| Paginación: | 81-99 |
| País: | Colombia |
| Idioma: | Español |
| Resumen en español | This paper investigates the intersection of nostalgia, migration, and consumer behavior within the context of ethnicstores. It reaffirms nostalgia's role as a driving force for consumption, emphasizing sensory triggers like tastes andsounds that evoke past emotions and memories. Drawing on empirical evidence, the study connects migrationmotivations with consumer choices, revealing that migrants seek products from their homelands to satisfy cravings forfamiliar items and cultural connections.This study underscores the importance of adaptation, language proficiency, and cultural adaptability in migrants' lives.It also explores the pricing dynamics of products in ethnic stores and their impact on consumer behavior. Importantly,it highlights the role of ethnic stores as cultural bridges, fostering recommendations and connections between diversecommunities. |
| Palabras clave: | J15 Economy of minorities, races, indigenous peoples and immigrants, O15 Migration, D12 Consumer economics: empirical analysis |
| Texto completo: | Texto completo (Ver PDF) Texto completo (Ver HTML) |
