| Revista: | Face: revista de la Facultad de Ciencias Económicas y Empresariales |
| Base de datos: | |
| Número de sistema: | 000576688 |
| ISSN: | 2500-9338 |
| Autores: | Sierra Narvaez, Francisco Javier1 Eslava Zapata, Rolando1 Omana Guerrero, Jesus Alfonso1 Cudris Niño, Lenny Faubricio1 |
| Instituciones: | 1Universidad Libre de Colombia, Cúcuta, Norte de Santander. Colombia |
| Año: | 2023 |
| Volumen: | 23 |
| Número: | 1 |
| Paginación: | 5-17 |
| País: | Colombia |
| Idioma: | Portugués, inglés |
| Tipo de documento: | Artículo |
| Resumen en inglés | The objective of the research is to analyze the competitiveness of companies in the rice milling sector. Thestudy is qualitative with a descriptive and field design. A sample of eight companies registered in the Chamberof Commerce of Cúcuta, Norte de Santander, Colombia, undergoes an analysis of the environment, to identifyweaknesses-strengths and opportunities-threats in the processes that make up the supply chain. Porter"svalue. The results reveal that the greatest opportunity that is presented is the growing behavior of the demandand that until now has not been covered by the companies that operate in the sector, even when they haveenough installed capacity to serve this market. Therefore, the market of the rice sector requires conditions ofefficiency and effectiveness of the participating companies to achieve adequate levels of competitiveness.This research allows formulating applicable strategies in the sector to take advantage of competitiveadvantages." |
| Resumen en español | The objective of the research is to analyze the competitiveness of companies in the rice milling sector. The study is qualitative with a descriptive and field design. A sample of eight companies registered in the Chamber of Commerce of Cúcuta, Norte de Santander, Colombia, undergoes an analysis of the environment, to identify weaknesses-strengths and opportunities-threats in the processes that make up the supply chain. Porter"s value. The results reveal that the greatest opportunity that is presented is thegrowing behavior of the demand and that until now has not been covered by the companies that operate in the sector, even when they have enough installed capacity to serve this market. Therefore, the market of the rice sector requires conditions of efficiency and effectiveness of the participating companies to achieve adequate levels of competitiveness. This research allows formulating applicable strategies in the sector to take advantage of competitive advantages. |
| Resumen en español | "O objetivo da pesquisa é analisar a competitividade das empresas do setor de moagem de arroz. O estudoé um estudo qualitativo com um desenho descritivo e de campo. Uma amostra de oito empresas registradasna Câmara de Comércio de Cúcuta, Norte de Santander, Colômbia, foi submetida a uma análise ambientala fim de identificar os pontos fortes - pontos fracos e oportunidades - ameaças nos processos que compõema cadeia de valor de Porter. Os resultados revelam que a maior oportunidade é o comportamento crescenteda demanda, que até agora não tem sido coberta pelas empresas que operam no setor, mesmo tendocapacidade instalada suficiente para atender a este mercado. Portanto, o mercado do arroz exige eficiênciae eficácia das empresas participantes para atingir níveis adequados de competitividade. Esta pesquisapermite a formulação de estratégias aplicáveis no setor para tirar proveito das vantagens competitivas." |
| Disciplinas: | Economía |
| Palabras clave: | Agroalimentario, Estrategia Competitiva, Estrategia Empresarial, Economía industrial |
| Keyword: | Agri-foods, Competitive Strategy, Business Strategy, Industrial economics |
| Texto completo: | Texto completo (Ver PDF) Texto completo (Ver HTML) |
