Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union
Título del documento: Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union
Revista: Anais da Academia Brasileira de Ciencias
Base de datos: PERIÓDICA
Número de sistema: 000436181
ISSN: 0001-3765
Autores: 1
2
3
3
Instituciones: 1Universidad de Almería, Deparatmento de Economía y Negocios, La Cañada, Almería. España
2Universidad de Córdoba, Facultad de Leyes y Negocios, Córdoba. España
3Universidad Pablo de Olavide, Facultad de Negocios, Sevilla, Andalucía. España
Año:
Volumen: 92
Número: 1
País: Brasil
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of the European Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products
Disciplinas: Economía,
Agrociencias
Palabras clave: Economía agrícola,
Exportaciones,
Chía,
Mercado internacional,
Selección de mercados,
Internacionalización,
Ecuador,
Unión Europea
Keyword: Agricultural economics,
Exports,
Chia,
International market,
Market selection,
Internationalization,
Ecuador,
European Union
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