Gestao do portfolio de produtos e elaboracao de um guia para a analise da carteira de produtos
Document title: Gestao do portfolio de produtos e elaboracao de um guia para a analise da carteira de produtos
Journal: Ceramica industrial
Database: PERIÓDICA
System number: 000322944
ISSN: 1413-4608
Authors: 1
1
1
Institutions: 1Universitat Jaume I, Club de Marketing de Castellón, Castellón de La Plana, Castellón. España
Year:
Season: Ene-Feb
Volumen: 14
Number: 1
Pages: 7-13
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Productos,
Portafolios,
Catálogos
Keyword: Management and accounting,
Marketing,
Products,
Portfolios,
Catalogues
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