| Journal: | Cenarios |
| Database: | CLASE |
| System number: | 000226893 |
| ISSN: | 1517-2643 |
| Authors: | Woessner, Pedro |
| Year: | 2001-2002 |
| Number: | 3-4 |
| Pages: | 30-33 |
| Country: | Brasil |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Productos, Empresas |
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